Selling Coca Cola in Israel

A disappointed salesman of Coca Cola returns from his assignment to Israel. A friend asked: “Why weren’t you successful with the Israelis?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But, I had a problem. I didn’t know how to speak Hebrew. So, I planned to convey the message through three posters. First poster: A man lying in the hot desert sand totally exhausted and fainting. Second poster: The man is drinking our Cola. Third poster: Our man is now totally refreshed. And then these posters were pasted all over the place.”

“Then that should have worked!!” said the friend.

“Yes it should have”, said the salesman, “but I didn’t realize that they read from right to left!!”